On June 15th and 16th in beautiful Chicago, the Web Content Conference will be packed with insightful talks about how to deliver personalized dynamic web content.

The conference program primary focus is on marketing, that is how well managed web content can help a website get more traffic, a community get more members, and users get more satisfaction.

So what’s in it for XML Technical Writers whose documentation is not specifically geared towards digital content? We give you three good reasons to attend.

1.  LiveTechDocs offers one full access ticket to the conference! Be the first person to leave a comment on this post explaining why you want to go and we’ll offer you a $895 value conference pass.

2. The Web is not just an avenue for content anymore, it is becoming the converging point of all content avenues. How do you prepare and adapt to this when producing content? The Web Content Conference is a great place to find answers to these questions, and we particularly recommend attending the talk and subsequent workshop held by Joe Gollner: Beyond Publishing: Exploring What We Are Really Doing With Web Content and Engineering Web Content: A Workshop in Two Parts

3. Scott Abel is a personality we all know and respect in the technical communication World. He built from the ground up The Content Wrangler, a vibrant community of technical writers and content specialists that keeps growing and giving everyday. Better than following him on twitter, you can hear him talk live about his experience and lessons learned while building a community in the session 10 Web 2.0 Marketing Techniques You Can Use To Attract New Prospects and Extend Your Reach

In addition to these sessions, we’re also very excited to hear Jonathan Sapir talk about the benefits of Situational Applications, which we understand as on-demand applications that solve a specific problem, like, say, LiveTechDocs fulfills the documentation review collaboration needs. For instance…